EUROPEAN COUNCIL ON TOURISM AND TRADE

WORLD CAPITAL OF CULTURE AND TOURISM                                               

INFORMATION`S ABOUT WORLD CAPITAL OF CULTURE AND TOURISM  AWARD

 

The WORLD CAPITAL OF CULTURE AND TOURISM  is one of the highest honor in tourism and cultural tourism awarded to special cities that are complying with UNESCO and European Council on Tourism and Trade (ECTT) principles on cultural tourism and historic preservation of cultural sites.

 

President of Turkmenistan-Gurbanguly Berdimuhamedov receives the WORLD CAPITAL OF CULTURE AND TOURISM AWARD for Ashgabad-capital of Turkmenistan  

 

Historical background:

In 2006 at the threshold of a new millennium a collective of international academics , political personalities from European Union member  countries decided that the new century requires a special prize dedicated to influence and support cultural tourism , historical sites preservation and to direct tourism towards places of cultural values . On this occasion was decided the title and the methodology of the WORLD CAPITAL OF CULTURE AND TOURISM AWARD.

According to 2006 decision of  Board of European Council on Tourism and Trade   the Prize should be awarded under considerations as :   This title will be  seldom awarded and only after a very carefully examination, as the receivers cites and countries must prove their commitment towards sustainable development, fair tourism and historical preservation . The title should act as a booster for tourism in that place but in according with international tourism accepted laws and regulation as decided by European Union Council on Tourism and Trade .

Among the reasons for awarding this title the Board should have under consideration : the promotion of a free and fair tourism , safety of tourists , facilities offered, access to historical and cultural significance sites, the amount of investment in historical sites preservation, cultural protection investment , use of tourism income for the creation of an economic social balanced climate , historical value etc.

 

Nomination criteria and selection

 

Every year the Academic Board of  European Council on Tourism and Trade   specifically invites qualified academics, experts in international relations , European Union`s and world politics personalities, former recipient of the award  to submit nominations for WORLD CAPITAL OF CULTURE AND TOURISM AWARD .

These nominators are selected each year by decision of Board of European Council on Tourism and Trade   :

-         Members of European Union`s Parliaments and National Governments from European Union

-         Other members of national parliaments and national governments of European union`s members country`s 

-         Present members  of  Board of European Council on Tourism and Trade    are ex officio participating

-         Former members of  Board of  European  Council on Tourism and Trade    are participating by base to base invitation only

-         University professors from fields of history , tourism , international relations, from European Union

-         Important international personalities form tourism environment.

 

Nominations are usually submitted until 1 of August of the year in question but the update and new name are accepted until the completion is closed. The statues of WORLD CAPITAL OF CULTURE AND TOURISM AWARD guarantee the secrecy of nominations, procedure, considerations and investigation for a period of 50 years after the prize have being awarded.

The nominations are not representing anything else than the opinion of the nominators and are not involving the European Council on Tourism and Trade     in any way. Only the final public decision is endorsed by the European Union Council on Tourism and Trade.

 

Selection

 

Nominations are evaluated and consider on a year round basis by the Academic Committee until a short list of candidates is created and circulated. In the final stage each of the prior recipients of the award are requested to offer their opinion on the short listed candidates in 20 days. The decision is ideal if is a unanimous one but this is not always achievable so the largest consensus will be the base for final decision.  There is not final date to announce the winner and no pressure on the committee in order to insure that they just and correct decision was taken.

 

President of Tajikistan-Emomali Rahmon receives the WORLD CAPITAL OF CULTURE AND TOURISM AWARD for Dushanbe-capital of Tajikistan 

 

Awarding the WORLD CAPITAL OF CULTURE AWARD.

 

The President of European Union Council on Tourism and Trade presents the WORLD CAPITAL OF CULTURE AND TOURISM AWARD in the presence of a delegation of European Union Council on Tourism and Trade   in the capital or city that is obtaining the status WORLD CAPITAL OF CULTURE AND TOURISM AWARD.

The WORLD CAPITAL OF CULTURE AND TOURISM AWARD receives a diploma of honor, a scroll certifying the authenticity of the title and a special trophy.

 

 

International personality’s opinions on WORLD CAPITAL OF CULTURE AND TOURISM AWARD.

 

During the years many international personalities expressed their high regards and esteemed in connection with WORLD CAPITAL OF CULTURE AND TOURISM AWARD here are some of the reactions:

 

Organization for Security and Cooperation in Europe ( OSCE)

Secretary General

 

 Marc Perrin de Brichambaut, Secretary General of the Organization for Security and Cooperation in Europe (OSCE), had arrived in Ashgabat to attend the WORLD CAPITAL OF CULTURE AND TOURISM AWARD Ceremony at the Ruhiyet Palace. 

The head of the authoritative international organizations congratulated the Turkmen leader on receiving the diploma of the title of “WORLD CAPITAL OF CULTURE AND TOURISM AWARD” for the city of Ashgabat on the 15th anniversary of neutrality and the great success of the international forum dedicated to the national holiday.

                         

ECO Secretary General 

Mohammad Yahya Maroofi, Secretary General of the Economic Cooperation Organization (ECO), express his filings on the ceremony of WORLD CAPITAL OF CULTURE AND TOURISM AWARD. 

 



Expressing gratitude for the opportunity of a personal meeting, the distinguished guest heartily congratulated the Tajik  people for receiving WORLD CAPITAL OF CULTURE AND TOURISM AWARD.   Mr. Mohammed Yahya Maroufi emphasized that Tajikistan tourism open door policy had earned Tajikistan the high international prestige. Another evidence for that was the presence of Professor Anton Caragea awarding the title of honor of “WORLD CAPITAL OF CULTURE AND TOURISM AWARD” of European Council on Tourism and Trade  and the presence of  the Executive Committee of the European Union Council on Tourism and Trade  , said the ECO Secretary General.

 

 

WORLD CAPITAL OF CULTURE AND TOURISM BRINGS DEVELOPMENT AND PROGRESS -SUSTAINABLE DEVELOPMENT GOALS 

 

 

World Capital of Culture and Tourism and World Best Tourist Destination prizes continues to bring international awareness, national branding and country branding opportunities say`s an European Market and Research study.

World Best Tourist Destination 2016 (2)

IRS Market and  Research Company outlined the impressive results of the countries that marketed themselfs or their main tourist cities as capitals of culture and tourism or as world best tourism destinations.

Receiving the report, European Council on Tourism and Trade President-Professor Dr. Anton Caragea remarked that: I am so happy to see how previously unknown and un-marketed destinations receive mass media limelight and are pro-pulsed as emerging tourist destination.

Diplomats from this nation`s are having their tasks made easier as their countries are propelled on the top nations stage, economic investment.

Development and country branding are coming as the result of a long-term program based on World Best Tourist Destination or World Capital of Culture and Tourism prizes and designation.

ECTT President Anton Caragea and Government of Zimbabwe at Zimbabwe World Best Tourist Destination for 2014

Zimbabwe-World Best Tourist Destination for 2014

 

I receive countless expression of gratitude for our support from leaders, politicians and ambassadors who are finding their exertions much facilitated by tourism seal of approval of ECTT, but the most moving are the stories of the people`s who find jobs and opportunities that other ways would have not existed.

But now their life are richer and more dignified, this is the transforming power of country branding via culture, history and tourism.

 This is internationalization and nation branding achieving their best results!

Ashgabat-World Capital of Culture and Tourism and Turkmenistan capital received an impressive mass media coverage in television spots and printed press and radio shows in value of more than 16 million euros and Dushanbe,Tajikistan capital, obtained a media coverage of more than 21 million euros reflecting their cultural achievements and world capital of culture and tourism status.

World Best Tourist Destination status brings also free publicity in articles, television  of more than 50 million for Laos People`s Democratic Republic, around 30 million for Zimbabwe and the top is lead by Ethiopia who benefited of a publicity coverage of more than 60 million euros.

Laos-World Best Tourist Destination for 2013. Glamorous ceremony in Vientiane

 

What is more important than just the figures mentioned in the marketing report is the fact that these countries will benefit for years and years to come by their achievements as world best tourist destination or world capital of culture stated Mr. Radu Alexandru, communication unit chief of European Council on Tourism and Trade.The reports finding are limited to october 2015, while tourism promotion and branding is an ongoing process that can never be fully accounted for declared the european official.

 

 

 

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