European Council on Tourism and Trade (ECTT) is the greatest European and regional tourism organization representing a market of 800 million`s costumers from all around Europe with members and delegations in 27 countries
THE PRESIDENT OFFICE OF EUROPEAN COUNCIL ON TOURISM AND TRADE
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The European Council on Tourism and Trade (ECTT) is a non-profit making organization with its headquarters in Bucharest . Its members are from 27 European Union Tourism Organizations , whose role is to market and promote tourism and investment opportunities outside the European Union in general, and to individual countries in particular.
This is ECTT's corporate website, which is aimed at industry, government and educational personnel interested in obtaining tourists from European Union to their countries.
EUROPEAN COUNCIL ON TOURISM AND TRADE ( ECTT )
WHAT IS ECTT ?
The European Council on Tourism and Trade (ECTT ) is the organisation responsible for the promotion of other world regions ( Asia, Africa, America , non- EU regions etc. ) as a tourist destinations to European Union public.
Our motto is : Offering to European Union tourists special destinations, safe trips, advises and knowledge. Offering fair trade and fair tourism guarantees.
WHICH EUROPEAN UNION COUNTRIES ARE INVOLVED ?
Twenty seven countries, all members of European Union .
European Union: Austria, Belgium, Bulgaria, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovak Republic, Slovenia, Spain, Sweden.
SINCE WHEN ?
ECTT has been operating for more than 6 years. It was established in 2005 , and operates as a non profit-making international organisation.
WHO ARE THE MEMBERS ?
The European Union Tourist Organizations insuring the outgoing of national tourism on non European Union destinations . They elect a President, three Vice-Presidents and a Board of Directors for revolving four years terms.
WHERE DOES ECTT OPERATE ?
In all the major overseas markets specially in : China, Canada, Japan, Latin America, USA. The plans for extending European Union tourist presence in Africa and Asia until 2015 are in motion.
WHAT KIND OF PROMOTION ?
ECTT undertakes all basic activities: public relations, consumer advertising and trade promotion. Prior market research determines the choice of activities and campaigns related to the overseas clients necessity`s .
HOW DOES ECTT FUNCTION ?
The program for promotion of different countries and regions to European Union audiences realized with National Tourism Authorities of the country in question is submitted for approval to ECTT Members in Europe.
WHO PROVIDES THE BUDGET ?
ECTT is entirely financed by members contributions and with additional financial support for specific campaigns is raised overseas. Long-standing foreign industry support for ECTT activities is proof of its credibility and stability in the field of tourism .
HOW ECTT CARRIES OUT THE PROMOTIONAL ACTIVITIES ?
For each destination is creating an Operations Group that may hire the services of a public relations agency which is also responsible for raising local industry support. ECTT strength on tourism market is that it has very low organizational running costs, and can therefore allocate the major proportion of its funds to its activities for promoting overseas destinations to European Union audience.
WHAT ARE ECTT COMPLEMENTARY ACTIVITIES ?
ECTT provides a place for professionals from tourism to meet regularly, cooperate and exchange ideas. Also ECTT is in constant touch with all international organizations and with representative organizations and people working in tourism.
To work together to build the value of tourism to all the beautiful and diverse countries of Europe through, in particular, cooperating in areas of sharing best practices, market intelligence and promotion".
The main objectives of the European Council on Tourism and Trade are to:
Promote non EU countries as attractive and safe tourist destination;
Assist non EU National Tourism Organization to exchange knowledge and work collaboratively;
Provide industry partners and other interested parties with easy access to researches and statistics regarding outgoing tourism from European Union .
Activities & Events
Originally established in 2005 ECTT has been promoting overseas destinations to an European union audience and currently undertakes the following activities:
· Public relations
· Consumer advertising in selected overseas markets
· Trade Promotions
· Market Research
· Professional development for members (seminars, information exchange)
Marketing & PR Task Force
Vice-President for Marketing & PR Technology Task Force: Nicoale Nicolae
The ECTT recognizes that importance of digital media and associated e-distribution channels as they are supplying affordable and creative media for reaching new markets and forming positive relationships with existing customers.
European Union member countries vary in their state for new technologies readiness. Each has its own mix of technologies and approaches to e-distribution. There is a need to help member countries to communicate better and to share knowledge and expertise. The Marketing and PR Task Force was created to meet this need.
Focus & objectives of the Marketing & PR Technology TASK FORCE
The group serves two sets of clients:
- marketing and ICT personnel within the membership of ECTT states who wish to learn, and share knowledge and expertise, about digital technologies and their impacts on tourism ; and
- external clients who wish to market their products on European market and also to obtain trade opportunities and supplier partners engaged in marketing their products on European Union .
The task force objectives are :
- ensure that all marketing personnel working for the ECTT members to have the opportunity to learn more about existing and emerging digital media technologies, their impact on business processes and the opportunities they offer.
- help marketing personnel identify, select and deploy these technologies effectively in the marketing their products in European Union.
- support the development for a pan-European marketing strategy for overseas countries by identifying ways in which new technologies can be used to compile and manage a content and information`s destined for an European Union audience.
- to become the primary creator of tourism policy advice to the EU on the use of digital media for destination marketing.
- identify other organizations which could form partnerships or joint ventures with ECTT to help it achieve its marketing objectives